HOW WE WORK WITH A CLIENT

Our method is based on a full cycle approach. BroncoWay can step in at any phase of the product process. It is one of the unique qualities of BroncoWay to be able to step in early and even from the start of the product process.

We can schematically divide the process in 5 stages. In reality product process phases are not as clear-cut and as distinct from one another. A product development process is inherently "complex" and does not lend itself to simplistic methodological divisions. There are numerous feedback loops between the different stages and sub-stages of the development. There are numerous dependencies and unexpected parameters which reveal themselves as the project evolves. There is the human parameter which is inherently difficult to manage and plan. Cosouring, as opposed to outsourcing, does allow the cosourcee to have a more realistic approach of the above issues. The cosourcer needs to master these complexities to be able to deliver.

Project delays are not a fatality, they are due to miss-management. Companies have become all too used to project delays. The reason is that they rely on planning only. Lack of responsibility to produce results usually inhibits the capacity of a product process to have an ad hoc behaviour. Hence when planning falls short of solving an issue there is not alternative mode kicking in to fill in the void.

Here we will briefly describe each of the 5 stages of the product process of cosourcing:These 5 stages interact with one another in complex and unexpected ways. It is because the cosourcing company masters all the stages and their complexities that a cosourced project can be successful.

• Product Planning

During the product planning stage the product roadmap is defined and the process planned. This is an important phase due to the fact that it is the first point of convergence between all the stakeholders in the process. A special effort should be made to make every stakeholder agree on the definitions and elements of a product and planning. Product planning is a consultative and collaborative process of consensus building.

• Product Design

Product design is the work of architects who draw up the high-level design of the product or application. This is the opportunity to make sure that the product is in line with business strategy, market strategy, and product strategy in general. This design sets the framework within which the later stages of product development will depend upon. The product design process is an iterative process of building a convergence between all the dimensions of a product: Marketing, Technical, Corporate Strategy.

• Specifications Building

Once the general design of a product has been produced, its specifications have to be detailed. These will consist of technical as well as functional specifications. The requirements will also detail the integration specifications of the product and application.

The requirements will be detailed from different perspectives: The user, the administrator, installer, etc.

The relative weight and nature of each of the above specifications will depend on the nature of the product or application and its design.

• Product Development & Testing

The Product Development phase is at the heart of the product process. It crucially depends on the previous stages and its outcome will depend on the quality of work produced in those phases. This phase consists not only of the development itself but of the production of product documentation.

• Maintenance

The end of the product development is just the beginning of the product?s life. The product needs to be maintained and to evolve over time. That?s why a cosourcing company needs to provide the expertise stability necessary to comfort the cosourcee.